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Symmetry™ Meal Replacement Product Concept Sheet

Symmetry™ is a Lifestyle Shake for Healthy Actives product concept by IFP, inc. It contains complex carbohydrates from whole grains for sustained energy, promotes health bones and Joints with Glucosomine & Chondroitin and is low sugar and low fat.

Target
– Healthy
– Active
– Mass
– Boomer

Properties
– Strength (Protein)
– Endurance (Complex Carbs from Whole Grains)
– Flexibility (Glucosamine Chondroitin)
– General Health ( Vitamins & Minerals, Fiber, Low Fat, Lower Sugar)

Positioning
– Lifestyle Shake for Healthy Actives

Differentiation
– Better For You with Complex Carbs from whole grains, Lower Sugar, Low Fat
– Heart Health
– Joint Mobility

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